PUMA Propah Lady Campaign

Made illustrations and merchandise for Puma Marketing Campaign The phrase for my artwork is " she who likes it clean. She who likes it dirty... But her kind of dirty. Concept note - In my artwork I have tried to manifest the lyrics by the naughty facial expression. The Dupatta, Nose ring and Bindi signifies the indian traditional look with a modern touch to the illustration. REBEL CARD( showing the bold side of her going against the stereotype of a perfect lady in the society) , THE LIP BITE CARD( show the sensual side of her) THE DIAMOND CARD represents liking towards the wordly goods and pleasures. The Print on her outfit "Good vibes only" all together depicting it as a good vibe.