
















Branding Project Its not just a key to any Door, but its a Chaabi to a whole new city of Fashion, where fashion, inspired from Victorian times, co-exist with the Indian Fashion flavours. @lakshayapahwa Lakshaya came to me looking for a solution for all the concepts she had in her mind for her venture. Her work was already inspired with this vintage British vibe but she also wanted her Indian collection to co-exist with it and after a brief discussion I was able to understand her aim and I came up with many names for her brand and Victorian Chaabi was one of these names that I came up with. Little did we know that this Name was going to be a signature mark for Lakshaya. There is a story on how i came up with this name, so i was sitting on my desk and trying to make a vintage British name and also wanted how we can link it to India and so there was this lock and key kept right on my desk and that key had this vintage look and that triggered me that keys unlock doors and why can't there be a key to unlock a place of fashion where vintage Victorian collection can co exist with Indian Fashion, and that was the seed from where Victorian Chaabi was formed. Victorian Chaabi is not just a logo or a name but it is a story, it is a dream city of Fashion.